CS Labels Blog: CS Labels News

Digital Label is ‘All the Rage’ at this Year’s Flexotech Awards

Posted in CS Labels News by Neil Churchill on 13:50 August 13th, 2014
(average 0 out of 5)
Award season is approaching, and we’re delighted to announce that we’ve been nominated for the award for Digital Printing in this year’s Flexotech competition.
The prestigious annual event covers the printing industry as a whole, with digital being the category that we’re shooting for.

The label in question was commissioned by former England rugby captain Phil Vickery, who won Celebrity MasterChef in 2011.
He has developed a traditionally brewed beer called Raging Ale with the Bespoke brewing Co, a traditional micro-brewery based in Mitcheldean.

Former Gloucester, Wasps and England rugby star Phil said: “It is a quality pint and it gives me the opportunity to champion an industry and an area of the country close to my heart.”
Mike Bayliss, founder of the Bespoke Brewing Co. said: “It's great to be working with Phil particularly as he has such an in-depth knowledge of the traditional brewing process”

See Phil speaking passionately about the beer:


So why did they choose the digital label route?
Bespoke Brewery chose digital as it gave them the flexibility to vary their run sizes.
They needed small at first but with the potential to grow.

As a result of CS Labels having both 330m and 500mm wide Xeikon digital printers, coupled with our unique ability to create metallic colours without foil using Color Logic we were the perfect choice.  
 
The label was designed by CS Labels in conjunction with Bespoke Brewery and Tony Toons caricatures.
We used Color Logic software to create the gold band around the central oval shape.
 
The customer wanted the label design to be unique and create a talking point for both rugby enthusiasts and beer enthusiast alike.
This is why we went for a specialised shape.




 The beer is currently served in pubs and bars throughout the country, as well as being available to purchase from specialist wine and beer retail outlets around the UK.
For more info visit: http://www.bespokebrewery.co.uk/index.php?page=find-our-beer
Or contact us direct for more info on our label printing services, to receive a sample pack or for a quick quotation.