CS Labels Blog: CS Labels News

Innovative AR Labels For Your Business

Posted in CS Labels News by CS Labels on 07:53 June 19th, 2013
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In recent years, the advent of QR codes has sparked a wave of excitement in the world of print, labels and brand creation. The ability to tie a printed product to an online experience or web content has obvious advantages. Nearly everyone has seen or used a QR code in the last few years to access web content. However, QR codes aren't very visually appealing. With better camera technology readily available, there has been a lot of interest in using this new technology to scan and interpret much more complex and appealing AR labels.


What Can AR Labels Do For Your Business?

Augmented Reality or AR codes are the next big step in linking the printed product to the internet. Using the next generation of smart phone technology, any crisp high contrast image can be used as a code. By using your webcam or smart phone camera, these images can be scanned. They are then automatically compared to an online database of codes, and linked straight to the content you want.

The code can be a company logo, magazine cover or even a billboard. As long as the image has been logged online with one of the many AR providers, your customers can have an interactive experience with your print.

AR codes also take a huge step forward with the content they can supply. Rather than just being a link to a website they can bring real time 3D content to your phone. This content can be as complex or as simple as you like, many of these AR providers allow you to create full 3D models, and interactive information such as videos and links to content. By utilising the GPS in your phone, it can even show you the direction of the nearest store.

Augmented Reality is still in its infancy but is incredibly impressive. By simply pointing your internet enabled device’s camera at an AR code, you can bring a fully animated and interactive interface to life! Try the code below for example - You will need to download the Junaio app from the app store or android market place.


Promote Your Business With AR Labels

Imagine that your business card has the power to show consumers your Linkedin profile or Twitter account. Providing them with a direct link to your products, how to use them, interactive competitions and games. With AR code labels you can provide a fully interactive experience that will attract customers to your brand. Here at CS Labels we pride ourselves on being up to date with the latest technology. With our Xeikon digital presses we can provide the crisp vibrant print required to make AR labels achievable. We can even provide support and design services to make your product come to life!

If you would like to know more have a look at some of the exciting companies offering a range of AR code solutions;

Junaio

Layar

Onvert

Aurasma

Or email us on: sales@cslabels.co.uk or call 01902 365840.