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Variable Data Printing For Your Labels

Posted in CS Labels News by James Hawkins on 14:38 July 26th, 2013
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What Are Variable Data Print Labels?

Variable-data printing (VDP) is a form of digital printing. When creating your labels, it enables you to change printed elements such as text, graphics and images, without stopping or slowing down the printing process. Using information from a database or external file, it can seamlessly print multiple designs.

VDP is a key benefit of digital printing, which uses computer databases and digital printing to create high-quality, full colour labels.

Variable data printing enables the mass customisation of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customised messages for each customer.

The ability to create a range of specific individual labels from a database, can help you to create a personalised brand message for the user. This technology has shown to increase response, loyalty and sales rates.

Variable Data Printing And Brand Security

Variable data printing can also take brand security to the next level. Virtually any element of your printed labels can be varied. There are three ways in which variable print can protect your brand:

Variable Print Numbering - Serialised data and sequential numbering is a widely used technique. It can be utilised for both tracking and authentication purposes. This can be easily added to your design pre-press, and will result in very little additional cost. By using multiple colours or by knocking this variable code out of your CMYK design, you can make it increasing hard for counterfeiters to recreate your product.

Variable Images and Illustrations – You can also vary the images or illustrations in a design using variable data printing. This can be used to create unique changes to images or to create cryptoglyphs on your brand design. A cryptoglyph is a series of printed dots positioned on the label in such a way that can only be recognised or authenticated using a digital scanner and specific software. Using the 1200 dpi of the Xeikon digital press we employ here at CS Labels, you can even create undetectable micro-dots of about 20 microns!

Variable Barcodes and QR codes – Barcodes and QR codes are industry standard codes used for all kinds of authentication and tracking applications. Using Variable data printing you can now issue a unique code to each product packaging you create, making it harder to slip counterfeit products into the market place.

Where To Get VDP Labels?

CS Labels is the leading digital printer in Europe, using the latest Digital printing technology we can help provide you with the tools to protect your brand identity!

Contact us today for more information on 01902 365840 or email sales@cslabels.co.uk