CS Labels Blog: Press Releases

CS Labels Brings Packaging to Life with Augmented Reality (AR)

Posted in Press Releases by Alison Wileman on 16:16 February 10th, 2014
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The digital label leader launches an affordable solution designed to enable customers to interact with your brand via a smartphone or tablet.


Birmingham, West Midlands, 10th February 2014 – CS labels, the award winning digital label printer will officially launch a cutting edge Augmented Reality (AR) solution at the Packaging Innovations Exhibition. The product is designed to increase sales and foster online customer engagement.

Using a solution from leading app developer ooh-AR, CS Labels are offering a solution based around creating a branded app for customers. It will feature the client's own brand and be packed with information about a company and links to its website and social media.

The app uses ground-breaking technology to recognise photographs and logos, on labels literature and other packaging, and trigger a world of interactive content.

The app is free to download by customers from Apples App Store or Google Play. By scanning a photo or logo it can bring a bottle, package or any other label to life by triggering videos or presentations.

Anyone who has downloaded the app can then use interactive buttons on their touch screen to find out more, give feedback and even make purchases... all triggered by a simple label.

CS Labels Managing Director Simon Smith said:  “After a year in development and testing by ourselves and working with ooh-AR I am delighted to launch this product. AR is a fantastic and cost-effective way of linking a normal digital label to a completely interactive experience for the customer.” 

“By pointing a device at the packaging, clients are transported to a world of content to immediately find out more about the product they have purchased, even before they purchase it. This could be in the form of a web page, an entertaining video or even a live 3D avatar.  You can prompt customers for product feedback, encourage them join forums, surf the net and even request a quote or buy products and services all from their device – whatever you choose, all without any compromise on the look of your product. You can also collect analytical user data or opt-in details if the customer provides it.”

John Mollart, Smith-Davis’s Marketing Manager said: “We are delighted to be working with CS Labels on this product. Their knowledge of high quality digital printing and understanding how to make a brand stand out using digital technology was the perfect match for our AR solution. AR is ideal for clients in FMCG who want to increase sales, it can be integrated into new or existing labels and packaging. Everyone is talking about this technology, which is an exciting future for all communications.”

CS Labels AR is available now. Visit www.cslabels.co.uk for more details.

ENDS

For all press enquiries please contact Nathan.Daniel@cslabels.co.uk / 07711 485352. 

About CS labels
CS Labels Ltd is an award winning European market leader for digital self-adhesive labels and packaging. The largest digital label printer in Europe using Xeikon technology, CS labels works with organisations of all sizes from large global FMCG, Pharmaceutical and Chemical companies to SME’s and start-up niche businesses in Food and Drink. Family owned and run since 1976, CS Labels employs 27 people and is based in Willenhall, West Midlands, United Kingdom.

www.cslabels.co.uk

Telephone: 01902 365840

Email: sales@cslabels.co.uk

CS Labels Limited
Unit D Bay 2
Willenhall Trading Estate
Midacre
West Midlands
United Kingdom
WV13 2JW

About Ooh-AR.com
 
ooh-AR offers a cost effective App platform to bring publications, exhibitions, labels and much more to life through smartphones and tablets using the power of Augmented Reality (AR).
The ooh_AR app recognises trigger images – which can be photos, text or logos – which launch videos and ground-breaking content with high-definition visuals and hi-fi sound.