QR Codes: Helping Businesses To Create A Modern Branded Identity

Posted in Digital Label Manufacturer by CS Labels on 15:13 July 19th, 2017
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When it comes to labelling products, thanks to the technology at our disposal today even the smallest of operations can produce products that set a striking, professional image. The added benefit with custom labels is that each product can take advantage of the versatility provided by modern labelling, as businesses can use them to attract people to their products, display important information and create a sense of branding around the product. This is something that QR codes help with.


What Are The QR Codes That Can Be Created With Custom Labels?

You may already be aware of the ability of a barcode to hold information that tells a product scanner what an item is and how much it costs; QR codes work in a similar way – but for the consumer. Made up of black modules, upon a white background and arranged in the shape of a square, QR (Quick Response) codes can be scanned by a mobile or tablet device, usually opening up a web browser to present more information about the product. This gives the brand a great opportunity to gain repeat custom, building up their brand and many use QR codes to give out special offers, links to websites and social media – even additional information on the product, such as creating recipes etc.

In comparison to traditional bar codes, which can hold information equating to twenty digits, QR codes can handle information that is several thousand times larger and what’s more – can read data that combines numbers and letters, as well as symbols and control codes; encoding it in just one small square. Able to be read at high speeds, presenting such vast information almost instantly, explains why QR codes are now the standard when it comes to creating a two-dimensional bar code.


Using QR Codes As Marketing

In their efforts to expand their brands – not just promoting it to potential customers but also existing ones – businesses would have to print website addresses on their custom labels (and other advertising materials) to make them aware of the extra elements that the product provided. Aside from the potential issue of actually fitting the information on the label (not to mention the extra cost of printing leaflets etc) actually getting consumers to remember the website, then sit down at their computers and manually enter it into their browsers, proves to be a difficult barrier to overcome. With QR codes they can (in the very moment they clasp eyes on the product) use it to visit the website and immediately be interested in the content that’s on offer – more than likely helping to close the sale and even retaining their loyalty to the brand. By providing this instant access – which is something that is expected in this modern technological age – businesses will be showing that their content is worth reading.

With QR codes being pretty much commonplace today, consumers will start to expect a brand to be able to offer them extra content. This is just like how it’s now expected that a DVD release will comprise of the main feature, as well as additional elements such as a commentary track, behind-the-scenes clips, deleted scenes, documentaries etc. Of course, the success of the QR code that a brand implements on their custom labels is dependent on the content that’s being offered – the difficulty is getting them to see it in the first place. This is something that a QR code will take full advantage of; simplifying the marketing process and gaining a brand the attention its content deserves.


CS Labels – A High-Quality QR Label Printing Service.

Here at CS Labels, we have the technology and experience to create custom labels that show off QR codes, helping to expand a brand. Our state-of-the-art printing equipment ensures the QR labels we create meet the high standards expected, earning us a high reputation within the UK printed labels industry. Our range of Xeikon printing presses are able to create eye-catching digital printed labels at a fraction of the cost that they would otherwise incur with slightly older, less flexible printers.

With no films or plates used in digital printing, we can indeed bestow more flexibility on the number of labels we print – meaning that our clients will be paying for the number of labels that they actually need rather than for extra labels that they don’t need, helping to bring their costs down. Of course being digital, also allows us to be flexible in the designs that we’re able to implement on the labels. Through our abilities to print in high definition with 1200 dpi, it’s now possible for a small business to have labels that are as good, if not better, than their multinational counterparts.


Contact CS Labels Today For More on Custom Labels and QR Codes.

Our service is perfect for any type of business – with no minimum quantity order we have undertaken all manner of label printing for a wide variety of businesses. It’s this understanding that allows us to create the perfect bespoke labels that are able to advertise the brand both on and off the shelf.

If you would like to learn more about how our digitally printed custom labels can help your business to attract and retain a vast customer base, please do not hesitate to get in touch with us today. For advice (and a free quote) you can call us on 01902 365840 or alternatively, you can send us an e-mail at sales@cslabels.co.uk.