The Power of Digital Print Helps Successful Launch of Hot Tub Nights!

Posted in Case Studies / Project Highlights by Neil Churchill on 15:07 August 23rd, 2018
(average 4 out of 5)

Stand-up flexible pouches, printed using digital technology were key to this new product launch.

Our existing client Leisurechem are experts in the cleaning and safety of pool and spa water.

They offer a complete range of swimming pool, hot tub and spa maintenance products to retailers, leisure parks, local authorities and more throughout the EU.

Recently they decided to expand, and developed a new brand called Hot Tub Nights which is available direct to the consumer.

Allan Hoy, Leisurechem Director, had the dream of launching Hot Tub Nights, a range of luxury hot tub products, five years ago.

He designed to create the perfect hot tub evening for his customers who used to visit his previous retail outlets, saying they were having a ‘hot tub night’.

The range launched early August 2018, initially with a large choice of aromatherapy bath salt crystals.

Allan said: “I designed the product specifically for the consumer and online sales, and Hot Tub Nights is firstly available through Amazon and on Ebay.

We’ve enjoyed a really successful launch, and the pouches are the perfect packaging – especially with the addition of digital technology”