CS Labels Blog: Press Releases

CS Labels ‘Glad’ to Win Print Award

Posted in Press Releases by Neil Churchill on 16:34 December 04th, 2013
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CS Labels ‘Glad’ to Win Print Award

CS Labels ‘Gladness’ label from pop band Madness’s bottled beer showcases best-of-breed digital label printing skills to scoop the coveted Flexotech Print & Innovations award 2013.

Willenhall, West Midlands, 4th December 2013CS Labels are extremely proud to win the award for Digital Printing for the third time at the recent Flexotech International Printing Awards.

Managing director, Simon Smith, receiving the award from Xeikon sales manager labels and packaging, Duncan Sargeant

Chart legends Madness launched their very own
limited edition alcoholic brew recently in conjunction with Growler Brewery and West Midland’s digital label printing leader CS Labels was chosen to print the bottled beer label. The end result was chosen by judges as the overall winner of the digital category. They said the label had: “Clever use of the substrate to achieve the metallic effect, combined with a dynamic design and excellent colour-to-colour registration, an exceptional example of what can be achieved, and a clear winner.”

The SKA band chose digital as they wanted the highest possible quality. CS Labels use leading edge Xeikon technology on their Xeikon digital presses combined with a state-of-the-art studio that also uses Xeikon colour control technology to optimise each print job to match to the CMYK or Pantone. This means clients can very accurately replicate their chosen brand colours, giving them another clear edge over using other technologies such as Flexographic or Lithographic printing. CS Labels also helped them to specify the use of Color-logic, a special label material which enables you to create high quality metallic effect labels that have that extra wow factor without the use of foil.

Managing Director Simon Smith said: “On behalf of the whole team, I’m really delighted to pick this award up for the third time. Marketing experts know that packaging is a crucial motivator in the last 10 seconds before a consumer decides to buy. The band needed a label that would make their brand really stand out from the crowd. A label that would make the product sell and also be iconic. So they chose digital. We are ‘glad’ to have done the nutty boys proud.”

Gladness, named after a line in their song "Madness" can currently be found purchased online at: http://www.beerhawk.co.uk/growler-gladness


For all press enquiries please contact Alison Wileman, Interactive Marketer, alison@alisonwileman.co.uk tel: 07981 300531

About CS labels

CS Labels Ltd is an award winning European market leader for digital self-adhesive labels and packaging. The largest digital label printer in Europe using Xeikon technology, CS labels works with organisations of all sizes from large global FMCG, Pharmaceutical and Chemical companies to SME’s and start-up niche businesses in Food and Drink. Family owned and run since 1976, CS Labels employs 27 people and is based in Willenhall, West Midlands, United Kingdom.


Telephone: 01902 365840

Email: sales@cslabels.co.uk

CS Labels Limited
Unit D Bay 2
Willenhall Trading Estate
West Midlands
United Kingdom
WV13 2JW