How to decide
Ultimately, the impression on the consumer is paramount. The product label needs to draw attention to it and away from its competitors on the shelf. Brand followers will have awareness and will recognise the brand on the shelf but a well-executed label can create new engagement and bring added value.
Most premium products are presented using high-end packaging materials and processes. Labels are no different. A premium label with precision gold foiling, embossing, specialist spot, raised or textured varnish or even a peel & reveal with special elements can elevate the richness bringing added value, and help justify the cost of the product. For a luxury brand or product, you need a luxury label.
Continues Research & Development
Leading Xeikon UK Digital Print Specialist