THE FIRST THING WE NOTICE ABOUT A LABEL IS ITS PRESENTATION.
Labels are a visual tool to communicate information about a product, brand, instruction and beyond.
But did you know that there are various embellishment options available to enhance the presentation, and also to entice the other senses?
Imagine browsing the shop shelves looking for something exceptional. It might be a gift, or the search for a specialist whiskey, or a chutney with rare or premium ingredients.
The process that goes into the label is always considered and often when you pick that premium product off the shelf it might include some foiled gold on the logo, or a raised textured varnish to deliver a texture. Ever picked up a product and said to someone “ooh this feels really lovely”. If the presentation feels rich, it may even be the final justification needed to splash out, as “it looks like it will be worth it!”
So why not consider embossing, debossing, spot varnishes, raised varnishes, foiling, or a combination. Making your product stand out from its competitors may be the reason for a consumer to switch brand.
An embellishment is a supplement to the print, e.g. foiling, embossing, debossing, spot and raised varnishes. Embellishments are a great way to highlight a design and bring added value. Often key areas of labels are chosen specifically to be highlighted, e.g. logo, brand names, USPs, elements of the design that need to stand out.
Have A Question? Get in Touch:
We’ve been printing labels for over 40 years
Saving Time, Reducing Waste, Saving Money.