At CS we manufacture labels for every use imaginable
TECHNICAL SPEC / KEY FEATURES
If your product is stored in any type of extreme temperature, for example, a chiller, freezer, or hot environment, specialist adhesives may be required.
Depending on the packaging type your label will be applied to, for example. paper, metal, plastics etc. Considerations on the material and finish are also important to support the labels durability.
Understanding what to include on your food & drink labels can often be tricky. Not following the legislation for the region in which your product is sold or consumed can have real legislative implications. Food and drink labels typically are required by law to include:
- The name of the product
- A list of ingredients
- Warnings on consumptions
- The manufacturer
- Country of origin
But, printing your labels to be distributed and sold in different countries couldn’t be easier with digital print.
Want to utilise the same imagery and nutritional information, but change between packing and filling locations? Want to deliver your product labelling in different languages? With digital print, multiple versions of the same label can be printed in the same run at no additional cost.
New consumers to a product will judge a product by how it looks. Once they’ve experienced it, and enjoyed it, people always return to what they know they like! But how do brands attract new customers to their products? Think about supermarket Signature ranges, they all have a premium feel to their packaging.
They use specific fonts in their designs, and usually their labelling is special, more vibrant in colour, or it “looks more expensive”. The general consensus is that if it looks expensive, it should be of better quality, and the consumer experience is better. Your food and drink labels has a direct ink between its price and the consumer's justification for spending more when choosing it. Using label embellishments help!
WHY USE EMBELLISHMENTS?
If your food or drink product is priced at the mid to top end of the market of what is available, then presentation is everything. There are various embellishments available.
These could include hot foiling, spot colours or spot varnishes as well as high-build or textured varnishes to add textures. Imagine being able to excite another sense, prior to the product even being consumed.
Anticipation on how something will look and taste adds to the experience of enjoying food and drink, so using your product label to do exactly that is key to the consumer experience.
If you’re interested in understanding more about how embellishments can elevate your food or drink labels, Speak to our sales team.
This is where a foil (there are endless colour choices available) are pressed into the design giving a luxury element.
This is where a particular part or parts of a design are highlighted with a varnish to draw attention.
This is where a clear varnish is built in a particular area giving texture and also draws attention to a specific area of the label
This adds a texture - it can feel a little less smooth, or rougher, depending on the varnish choice
This is where a section of the design has pressure applied, lifting it slightly above the rest of the label area.
The food & drink market is possibly the most competitive in retail as the first few seconds where a buyer makes their choice is often influenced by how the product, or its packaging looks.
That’s why it’s important to ensure that your labels stand out. With full colour, high-definition, high-quality labels, it’s important to consider the added value your labelling delivers.
RELATED CASE STUDIES
- Fifth trust
- Martin & Brown
- Stewart Brewing
- Murphy’s Gin
- Northern Monk
- Black Iris
- Two Drifters Distillery
- Wasted Apple
- McColls Brewery
- Paso-Primero Wine
FOOD AND DRINK LABELS
Digitally manufactured labels are among the most value-added solutions out there for many reasons including:
- The ability to print a variety of different labels at the same time without the cost of plates and films which are needed for other format printing. This helps to keep the printing costs down significantly.
- The ability to incorporate variable data – imagine being able to print 10 different sandwich label designs in one go. All with their own colours, images and ingredients. This also contributes to a saving in time too.
Our toner also conforms to FDA and EU regulations for food label safety, so we are food friendly!
There are many types of food label. From the standard 1-ply, to peel and reveal, wrap-around, barn-door style labels, with a full spectrum of colours and metallics. There are lots of adhesive types to choose from, so if the label is needed for a packet, bottle, tub, or box, there is a solution.