CASE STUDY

Murphy's Gin

About Murphy's Gin
Murphy’s Gin is a fledgling, family owned, craft distillery based in Liverpool, (with obvious links to Ireland), manufacturing hand-made premium craft gins.  The environmentally conscious distillery uses low-footprint, lightweight bottles to present their spirits along with paper labels and tamper seals.

Why CS Labels?

CS were able to provide examples of how the brief had been executed successfully.  With a history of delivering embellishments on specialist materials, Murphy's needed to achieve something exceptional, CS were a great fit.

“I contacted a few companies that I knew from working in the food industry however none were able to accommodate this specification.   In the end I trawled the internet and requested sample packs from a few companies.  We received a great sample pack from CS - there were a few spirits and craft beer labels, and we liked the finish on several of these labels.  We had also researched CS as it was important to us that all of our suppliers shared a similar ethos with regards to environmental and sustainability aspects.  Our contact was very easy to speak with and was able to quickly deal with any queries”.

Lianne Murphy – Murphy’s Gin

The Project Scope

The experienced team at Murphy’s had a clear specification and were able to communicate exactly what was needed.  The brief included a specialist paper with embellishments consisting of metallic copper foiling and embossing.   The main objective was to bring added value to the labelling to reflect a high-end product.

IMG 0040 3 (1)

Why would you recommend CS Labels?

“The labels have turned out exactly as we had anticipated, if not better.  We have had many positive comments about our label design and they look great on shelf.”

Lianne Murphy - Murphy's Gin

MG 1

The Process

The artwork was already finalised and through consultation the areas for foiling and embossing were agreed to deliver an  eye-catching label.  Common plates were recommended for the flavour designs.  These will always save time, cost and deliver consistency across a brand ranges.

“Between the two of us we worked the best options on the embossing and metallic print areas so that we could just have one set of plates for this aspect of the label.  This meant that we could combine the print runs across all 3 flavour variants and therefore remove time and cost from the entire process, this was a huge benefit to us.” 

Lianne Murphy – Murphy’s Gin

“The project with Murphy’s Gin is an exact example of how a CS Signature consultative process can really aid the delivery of a label design.  The range is vibrant and eye-catching, and the gin is delicious too!  We always try to promote the benefits of digital to our customers and this includes considerations for added-value too.”

Paul Humpage – Sales Director, - CS Labels

For more information on Murphy’s Gin, visit their website at www.murphys-gin.com  or follow them via @MurphysGin

Check out our other case studies

Paso-Primero Wine label

Paso-Primero Wine

CASE STUDY   Paso-Primero is a new wine brand, born out of more than ten years of wine making experience. Regionality and sustainable production techniques are a major passion and quality is the focus, from start to finish. Cs Labels Designs Professional Wine Labels For Paso-Primero The guys at Paso-Primero approached CS Labels before launching their…

Printed Gin Labels

Printed Gin Labels

CASE STUDY It’s always great to see our hard work pay off, especially when we’re using some of the best technology available today. We recently worked with Winchester Gin to create a range of stunning gin labels to really make the high-quality gin stand out for what it is. We’re extremely proud to see our…

Labelled bottles - McColl's Brewery

McColl’s Brewery

CASE STUDY Our friends at McColl’s Brewery will be launching their brand new venture shortly and we’re delighted to have worked with them on their very first collection of beer labels. Danny McColl started his passion for brewing 15 years ago and is now realising his dream with the new start-up company. McColl’s Brewery’s philosophy is to blend…

Adhesive Label - Workflow Management Strategy

CS Labels Workflow Management Strategy

CASE STUDY CS Labels Workflow Management Strategy Reduces Overall Label Budget, Takes Job Time Down from Six Weeks to Two, Reduces Waste and Harnesses a True Hidden Power of Digital Print In collaboration with Labelefx Ltd we have recently helped a client to think outside of the box when it comes to digital labelling. Our…

Patterned label on can

Northern Monk Brewery

CASE STUDY Looking to find out how digital labels are more than “just” an element of packaging? Check out this FANTASTIC read and find out how Northern Monk’s beer can labels were a whole new level of brand marketing, benefiting not just them, but thier affiliates, CS Labels and thier loyal followers too! “Our sales…

Final labels artwork

Scent Republik

CASE STUDY Scent Republik was launched in early 2018 and is now an already established SME supplying fragrance products to the market in the shape of Scent Stiks. Their products (MiXuP range) have been critically acclaimed in the beauty and fashion press.  The ranges are available both online and from high street retailers. Scent Republik…

Chiefs rum label close up - Two Drifters Distillery

Two Drifters Distillery

CASE STUDY   CS Labels, Business Development Manager Martin Usher made contact with Two Drifters Distillery to discuss CS manufacturing labels for any new projects on the horizon. Through discussions, the new “Chiefs Rum” artwork arrived at CS and a fantastic consultative process began on incorporating some premium embellishments into the design to reflect its…

Apple labelling Case Study - Wasted Apple

Wasted Apple

CASE STUDY Wasted Apple Co. Cornwall has announced its 2018 batch of hand crafted Cornish apple cider and juice.  CS Labels were the chosen to produce the brand’s product labels. Mark Rudge at Wasted Apple Co. made contact via our website and our sales team got in touch swiftly to arrange a Press Proof to…

murphy's gin

Murphy’s Gin

    CASE STUDY Murphy’s Gin About Murphy’s Gin Murphy’s Gin is a fledgling, family owned, craft distillery based in Liverpool, (with obvious links to Ireland), manufacturing hand-made premium craft gins.  The environmentally conscious distillery uses low-footprint, lightweight bottles to present their spirits along with paper labels and tamper seals. CS were able to provide…

Notts Pride Beer Labels

Black Iris Brewery

CASE STUDY   Hailing from the historic city of Nottingham, Black Iris are anything but traditional. Their bold range of superb modern beers have quickly put them on the map as one of the area’s best breweries. From big hitting stouts and IPAs through to delicately balances Saison’s and wheat beers, their range of eye…