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Water Bottle Labels – Helping The Thriving UK Bottled Water Industry

Posted in CS Labels News by CS Labels on 16:31 June 07th, 2017
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There can be no underestimating the popularity of bottled water. According to statistics, more bottled water is being sold today than ever before, a rise that can be put down to more people than ever before being more health-conscious. There’s no doubting that this trend will continue in the future, with the government’s plan to introduce a sugar tax in 2018, driving up the markup price of the average fizzy drink, it isn’t impractical to suggest that the sales of bottled water are likely to rise. If you’re looking to take advantage of the growing sales, in order to meet the demand, are your water bottle labels as attractive as they can be?

 

Using Water Bottle Labels To Take Advantage of A Growing UK Market.

 

According to statistics collated by Zenith Global and presented by the British Bottle Water Producers organisation, the UK bottled water market was worth almost £2.5 billion at the start of 2017. The sales accounted for a major share of the soft drinks industry, with many locally-produced waters accounting for a huge proportion of those sales.

The numbers illustrate that as a nation, we now drink more bottled water than fruit juices/nectars, wine or spirits. Compared to statistics from 2015, the number of bottled water produced, exported and consumed show a growth of 500 million litres from the previous year – in just 5 years the same numbers have more than doubled.

Furthermore, the report by Zenith Global calculate that UK bottled water consumption per person exceeded more than 50 litres in 2016 – this number has been projected to reach at least 73 litres per person by 2021. When compared with European or North American markets, the UK numbers are still way below – it was estimated that US citizens drank 135 litres in 2016. This represents substantial room for the UK bottled water market to grow – and with that market consisting of many locally produced waters, this offers them a great opportunity to progress their brands – something that attractive water bottle labels can help with.

 

The Importance Of Having Attractive Printed Labels.

 

Being the first exposure to your brand that a customer will have (even before they use the product) a printed label is your brand’s ultimate advertising method. If you’ve ever heard the saying don’t judge a book by its cover – this motto was created simply because people do judge products by their aesthetic look during their initial contact with it. The look of your water bottle labels gives the customer an impression of what they may expect from the product; it’s an insight into its potential quality.

The label also works as the ‘face’ of a brand – if a customer wants to continue purchasing your product, the design of the label will act as an instant reminder to them – acting as a trigger, reminding them of the time they originally tried it. This is why it’s so important to get that initial impression right – no matter how the water tastes it simply won’t sell unless it’s able to stand out from the crowd as a customer browses the shelves.

Of course, there are other aspects aside from the aesthetic look of the label that makes the product attractive to customers. Thanks to modern digital printing technology, water bottle labels are able to include information that would otherwise be difficult to implement upon an average label. Items such as QR codes are designed to be scanned by a mobile phone or a tablet device and can take the user to a website that may contain more information and work to further persuade them of the quality of the product.

Another recent innovation is that of augmented reality labels that create a virtual representation of your product on a user’s phone, as and when they scan your product. This capacity to bring together your product and potential customers over an interactive platform will play into your brand being seen in a much more positive light – further helping to attain repeat custom.

There really is no end to the many benefits that professional label design for water bottle labels can do – by ensuring that their design is the best it can be, you are providing your product with the platform to reach a wider audience.

 

High-Quality Bottled Water Labels From CS Labels.

 

Here at CS Labels we are able to provide a wide range of self-adhesive labels, stickers and water bottle labels in order to ensure that you are able to raise awareness of your brand. Being vastly experienced, our staff are able to draw upon their vast knowledge to produce a product label that will help your brand stand out from your competitors. With the large array of qualities that digital printing presents, there has never been a better time in which to take advantage of this process.

If you would like more information on our printed label service, please don’t hesitate to get in touch with our design and print experts today. You can give us a call on 01902 365840 or alternatively you can send us an e-mail to sales@cslabels.co.uk.