CS Labels Blog: CS Labels News

Augmented Reality

Posted in CS Labels News by CS Labels on 15:31 March 18th, 2013
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In recent years the advent of QR codes has sparked a wave of excitement in the world of print and brand creation, The ability to tie a printed product to an online experience or web content has obvious advantages and nearly everyone has seen or used an QR code in the last few years.


However QR codes aren't very visually appealing and with much better camera technology readily available to the average consumer there has been a lot of interest in using this new technology to scan and interpret much more complex designs.


AR codes are the next big step in linking the printed product to the internet, by using the next generation of smart phone technology any crisp high contrast image can be used as a code. By using your smart phone or webcam these images can be scanned, compared to an online database of codes and linked straight to the content you want.


The code can be a company logo, magazine cover or even a billboard. As long as the image has been logged online with one of the many AR providers your customers can have an interactive experience with your print.


AR codes also take a huge step forward with the content they can supply, Rather than just being a link to a website they can bring real time 3D content to your phone that you view as if it were in front of you. This content can be as complex or as simple as you like, many of these AR providers allow you to create full 3D models and interactive information like videos and links to content. By utilising the GPS in your phone it can even show you the direction of the nearest store.


Augmented reality is still in its infancy but is incredibly impressive, by pointing your internet connected device camera at an AR code (Augmented reality code) You can bring a fully animated and interactive interface to life! Try the code below for example (You will need to download the Junaio app from the app store or android market place)


Imagine business cards that show your Linkedin profile or twitter account, products that show your customer how to use them, interactive competitions and games. You can provide a fully interactive experience that will pull customers to your brand.


Here at CS Labels we pride ourselves on being up to date with the latest technology, with our Xeikon digital presses we can provide the crisp vibrant print required to make AR Code technology achievable, We can even provide support and design services to make your product come to life!


If you would like to know more have a look at some of the exciting companies offering a range of AR code solutions;


Junaio


Layar


Onvert


Aurasma