Drinks Labels – What Are The Benefits of Cans Over Bottles?

Posted in Digital Label Manufacturer by Gill Lockley on 17:05 July 29th, 2019
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If you’ve regularly browsed at the different drinks labels on supermarket shelves over the last decade, you have probably noticed that there has been an increasing upturn in the number of cans that are taking up space, vying for attention from eager customers.

The growth of craft brewing has helped to accelerate the growth of cans upon beer shelves – we’re not just talking about the 500ml pilsner-style cans here, but the 330ml cans (that have been classically used to contain soft drinks). So why are these types of cans seen by the leading breweries to be more beneficial than the traditional glass bottle?

Reasons Why Cans Are Beneficial Over Bottles

One of the reasons why microbrewers love to use cans to store and dispense their ales is the endless branding possibilities they provide. Cans have a larger surface area on which to display artwork and any additional information – this allows brewers to create a product that is able to stand out for its uniqueness.

Aside from providing attractive drinks labels that create a connection between the product and customer, the benefits that cans can offer the product itself (benefiting both customer and brewer), include:

  • Cans keep beer fresh . Due to beer cars limiting exposure to light and oxygen, they are able to keep the beer inside fresh and flavourful for longer. When beer is exposed to UV light for a long period, oxidisation takes places, creating unpleasant flavours in the beer. Whilst some glass bottles (the brown and amber varieties) can block out light, some (light, green and clear) are much less effective.

  • Cans are more lightweight . Bottles are much heavier than cans and therefore, are less portable – and more expensive to produce. An EMPTY bottle weighs significantly more than what a FILLED can does – imagine carrying a box of full bottles for an extended period of time (not only are they heavier, being made of glass, they’re more fragile too!)

  • Cans are much ­ more environmentally friendly. There are several reasons why cans are much better for the environment than bottles – being lighter (and more compact) it takes less fuel to ship them from warehouse to supermarket. Another reason is that there are far more facilities that concentrate on the recycling of aluminium than glass – so it’s far more likely that beer cans will end up repurposed for something else.

  • Aluminium cans do not affect the flavour of the beer. Despite having the samedrinks labels, even the same brand of beer can taste slightly different depending on the container it’s been supped out of. This has a lot to do with the freshness; as cans are able to keep the beer protected from outside elements for longer, it retains the taste as its poured out.

Run your microbrewery? Interested in creating vibrant, unique beer labels for your cans (or even bottles)? Then why not consider getting in touch with the expert commercial printers here at CS Labels to help you realise your ideal product?

Choose Us For High-Quality Beverage Labels

Here at CS Labels, we have many years of experience in creating all manner of drinks labels for a vast array of applications. Whether its beer labels for cans and bottles, luxury wine bottle labels or labels for water bottles, we will have a digital labelling solution for your needs.

Please take the time to have a look around our website to learn more about the many different printing services we offer. If you’d like to speak to us about how we can help to create your ideal labels, no matter the container type, our dedicated customer support team would be pleased to speak with you. Give them a call on 01902 365840 or send an e-mail to sales@cslabels.co.uk