CS Labels Blog: Press Releases

CS Labels Go One Step Beyond with Digital Madness

Posted in Press Releases by Alison Wileman on 10:25 September 10th, 2013
(average 5 out of 5)

CS Labels Go One Step Beyond with Digital 


Digital label is strong contender for this year’s Flexotech Print & Innovations award

Willenhall, West Midlands, 28th August 2013Chart legends Madness launched their very own limited edition alcoholic brew recently and needed a quality bottled beer label that would make their brand really stand out from the crowd. The end result printed for them by West Midland’s digital label printing leader CS Labels turned out so good that the label has now been entered into the leading Flexotech International Printing Awards

Gladness’ is a tasty beer that’s neither a lager nor ale, in fact it’s a blend that carefully reflects both. Singer Suggs, being the diplomatic type wanted to satisfy all band members preferences (As Suggs says: “3.5 of them are lager lovers, the other 3.5 ale”) and their creation is already a winner with fans and drinkers alike. Watch him chatting about it below (and looking as though he has had a fun time imbibing some too!)

Why Digital?

Even though Madness are iconic legends, the group still knew that packaging would be a crucial motivator in the last 10 seconds before a consumer decides to buy. Working with Growler Brewery, they chose digital print for their fabulously designed labels as its high quality would give them the best chance of being the winner of that ten seconds. At CS labels we also use Xeikon colour control and were the first in the UK to adopt it. The technology adds even more value by optimising each print job to match to the CMYK or Pantone, meaning digital would very accurately replicate their chosen brand colours, giving them another clear edge over using other technologies such as Flexographic or Lithographic printing. Using Digital also means that clients can take advantage of shorter runs, reducing wastage and enjoying a much speedier lead time. The Gladness labels were carefully optimised for the digital press by our very own Graphic Design Guru James Hawkins in the CS Labels state-of-the-art digital label studio before being printed on our multi-award winning Xeikon 3300 digital printing press for maximum effect. The result is a fantastic looking label with a yet-to-be-named Elephant doing some clever circus tricks on the front.

Gladness, named after a line in their song "Madness", is limited edition and currently stocked at 800 Nicholson’s pub venues across the UK. The The 2013 FlexoTech International Print Awards awards take place on 17th October 2013 and CS labels is up for the Digital Printing award.


For all press enquiries please contact Alison Wileman, Interactive Marketer, alison@alisonwileman.co.uk tel: 07981 300531

About CS labels

CS Labels Ltd is a European market leader for digital self-adhesive labels and packaging. The largest digital label printer in Europe using Xeikon technology, CS labels works with organisations of all sizes from large global FMCG, Pharmaceutical and Chemical companies to SME’s and start-up niche businesses in Food and Drink. Family owned and run since 1976, CS Labels employs 27 people and is based in Willenhall, West Midlands, United Kingdom.


Telephone: 01902 365840

Email: sales@cslabels.co.uk

CS Labels Limited
Unit D Bay 2
Willenhall Trading Estate
West Midlands
United Kingdom
WV13 2JW