CS Labels’ 2021 Guide to Christmas Labels
CS Labels | 2nd November 2021
Example of a Christmas Label
Christmas can be a wonderful time of year, giving people across the globe the chance to come together and celebrate. While not celebrated everywhere in the world, it is fair to say that this is one of the largest festivals humans participate in, and this presents an excellent opportunity for businesses.
Many companies work to leverage the increased spending experienced during December each year. Using special Christmas labels for your products can be a great way to work towards this goal, but how and why would you want to do this? Let’s find out.
What Are Christmas Labels?
Most products come with some sort of label attached, giving the customer a chance to instantly recognise the items they see. During Christmas, though, the shelves you see in stores will often start to change. It’s very common to see products gaining Christmassy elements in their label design at this time of year, and this can be used to your advantage as a business owner. Most people are much happier to see Christmas labels than the standard ones companies use.
Why Are Christmas Labels So Important?
It can be all too easy to find yourself wondering why companies take this action, but there are a few reasons. For one, this trend was set a long time ago, and this means that customers have expectations each year that need to be met.
Alongside this, people are often more willing to buy gift products that have a Christmas theme, as this makes their gift feel more complete. Of course, though, it also helps to be showing customers imagery that makes them happy, and few things can achieve this goal as Christmas can.
The Benefits of Using Christmas Labels:
Alongside the things that make labels for Christmas important, it’s also worth considering the benefits that you will see when you approach something like this. Most companies can benefit from Christmas branding in some shape or form.
Christmas Labels Can Increase Sales
As mentioned above, many customers are happier to spend money on something when it has Christmas themes attached to it. This means that using Christmas labels can be a great way to increase your sales during a time of year when many people are willing to spend a lot more than they usually would.
Differentiate Your Products from Your Competitors
Making your products stand out has always been important. Using Christmas labels is a good way to work towards a goal like this, with many companies avoiding this step as a way to save money. Failing to use Christmas labels can also differentiate you from competitors, though the impact of this will usually be negative, rather than positive.
Increase Brand and Product Awareness
Many of the world’s biggest brands use Christmas to their advantage, bolstering their brand and product awareness with the help of this festival. Companies like Coca Cola have been able to do this each year, with most people being well aware of the adverts that come from this company at Christmas. Your Christmas labels can help you to achieve a similar goal with your own products.
How Can Make Your Digitally Printed Christmas Labels Stand Out?
Digitally printed labels can be a great choice for businesses at Christmas time. Using options like this will make it easy to get your labels printed and ready to go, but you need to make sure that you take the right steps to make your labels stand out.
You need to work hard to achieve creating an unmistakable Christmas design that doesn’t damage the brand that you have worked hard to build. This can be a challenge, but using the right embellishments and ideas will help to ensure that your Christmas labels are perfect.
Colour can be a powerful tool for branding, especially during Christmas. Greens, reds, and golds are very common colours that people associate with the festive season, giving you the chance to make your product labels stand out. Using the right colours will give your Christmas labels a festive feel with little effort.
Utilise Embellishments Like Hot Foiling
You can further add to your designs and go beyond simply changing colours. Using embellishments like hot foiling, cut-outs, and the other options that come with digital label printing, you can make your Christmas label designs into something completely new. Of course, though, you have to take care to keep your brand distinct.
It’s important to talk to your digital label printing provider when you want to include elements like this. Not every company can do the same work, but you can make sure that you get the best results when you know what you have available.
Select High-Quality Materials
While not every customer feels the same, the quality of packaging can have a big influence on a person’s willingness to spend money on something. It always makes sense to choose high-quality materials for your Christmas labels, as this will ensure that your customers are happy with the item that you present to them.
This goes beyond the labels you make at Christmas. The boxes, pouches, and any other packaging that you use should always be made from the very best materials. This will also help your embellishments stand out, while also giving you the chance to get more out of your products this year.
Time For Promotions
Working on new product labels for Christmas gives you an excellent opportunity to start a promotion. Offering discounts or starting competitions can be good ways to take advantage of the new labels you are designing. People will often be drawn to products that offer more in return, and promotions can be a good way to achieve this without spending a fortune.
As you can see, Christmas labels can be a powerful tool for companies that want to take advantage of the festive season. People typically spend a lot of money during the Christmas period, and this gives businesses the chance to make the most of this time of year. Of course, though, you need to take the right steps to make beautiful Christmas labels, and a professional company can help you with this.
Why Wait? See Why CS Labels Is the UK’s Number One Choice for Digitally Printed Labels by Checking Out Our Guide
Don’t wait; see why CS Labels are the UK’s number one choice for digitally printed labels and see how we can help take your product labels to the next level by checking out our guide here.
Alternatively, you can contact our team and enquire about our range of digitally printed product labels by using our quick and easy contact form below. You can also get in touch and speak to a member of our highly experienced, friendly team today on 01902 365840 or by emailing us at email@example.com. We are looking forward to hearing from you.