CS Labels Blog: CS Labels News

Food Labels – The Power of Persuasion and Regulation

Posted in CS Labels News by cs labels on 09:36 February 24th, 2016
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Food Labels

The role of attractive food labelling in marketing has become extremely significant these days. In order to compete in today’s crowded market, all kinds of food companies have to spend more and more on their marketing and spend much more time on their brand identity and representation.

From large, multi-national corporations to niche Artisan producers, all kinds of food manufacturers are scrambling to attract their consumer audience and appeal to potential stockists and retailers through cleverly-designed and high-quality food labels.

How Important Are Food Labels?

Here at CS Labels, we know all too well how extremely powerful food labels can be to a brand’s success. They are necessary when it comes to attracting attention on the shop shelves, particularly when surrounded by other brands and products. Your food labelling and packaging might be the only thing differentiating your products, at least to your potential customer.

That’s why we spend a lot of time ensuring that your label not only fits your product perfectly in terms of function and regulation, but also ensuring that it cuts the mustard when it comes to fashion.

We don’t mean it critically, but practically. Our team know what works and what doesn’t work, and we have helped hundreds of businesses to create their ideal label design to reflect their brand. Thanks to the amount of time that we spend with digital presses, we know what will come out well and what will end up looking washed out or obnoxious on the store shelves.

Thanks to our many years of digital label printing, our food labels are amongst the highest quality in the world, and could make all the difference when it comes to sales.

Food Labels Have A Twofold Purpose;

  1. They Describe The Product – Your labels need to honestly convey what is inside your product. Ingredients, nutritional and other legal information needs to be included to meet with modern food label regulations. These regulations are periodically being changed until 2017, meaning that you need to ensure that you are compliant at all times.
  2. They Help To Sell More – If they’re designed by the very best and, just importantly, printed with the utmost care, they can help you to sell more. This can be true when it comes to both end-consumers and interested retailers.

Examples Of Great Food Label Design

Here at CS Labels, we have helped all kinds of businesses to optimise their food labels to stand out on the shelf and provide the best information. Last year, we helped mega-brand Twining’s to add spectacular metallic effects to their seasonal tea range. Thanks to our great design services, we were able to enhance their labels to diversify their products whilst maintaining that familiar, trusted brand identity. Our metallic labels then ended up being nominated for two awards.

Food Labels

On a smaller, scale, “Mr. Singh’s” – a family business which specialises in producing artisan Pesto products – has a particularly striking range of food labels, printed digitally on our state-of-the-art Xeikon presses. The product itself has multiple variants, so digital printing offers them no origination costs to ensure that all information is kept up to date and remains complete compliant with food regulations.

Food Labels

High-Quality Food Labels, Direct From The Digital Experts At CS Labels

If you want to take advantage of the very latest in labelling technology, get in touch with our professional team at CS Labels today. We are capable of helping to design and print high-quality food labels for all kinds of businesses and brands. We love chatting about our digital printing services, so please don’t hesitate to get in touch with our team today on 01902 365 840.

Alternatively, you can email any questions or concerns that you might have to us directly at sales@cslabels.co.uk, and we’ll do our very best to get back to you as soon as we can!