How Can Gin Labels’ Shape Affect Customer Perception?

Posted in Digital Label Manufacturer by CS Labels on 17:12 July 27th, 2016
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Over the year, the design of gin labels has taken steps forward and steps back. They have become more complex and less complex. They have evoked images of a traditional brewery and an ultra-sleek environment for the modern gin drinker. We could talk about the difference colours, images, fonts and more forever, but the actual shape of these labels tends to go unmentioned.

The shape of your gin labels can have a real effect on the quality of your packaging. If you can’t make your labels stand out, you’ll never be able to get your customers to try your fantastic product in the first place. Without that first taste, you’ll never be able to build the loyal brand following that you need in order to make sure your gin succeeds in an increasingly competitive market.

Dry Gin

Why Does The Shape Of Gin Labels Matter?

Now, you need to understand that there isn’t anything wrong with a standard rectangular label. Just look at Beefeater Gin, for example. Beefeater is one of the most popular gins in the UK and has continued to use rectangular labels from its inception. One of the main reasons for this is that it can not only speed up label production, but it evoked traditional values and designs.

If you look at something like Gordon’s Gin, however, you’ll see something different. Gordon’s has been in business even longer than Beefeater, and uses minimalistic packaging to show that off. The cursive script of their logo, combined with the slimmed down labels, brings back memories of the kind of packaging used in the post-war period. It is all too easy to imagine Gordon’s sitting on the shelf of a small town’s only greengrocer, and its traditional aesthetic appeals to people. Instead of a rectangular label, Gordon’s used shaped labels to highlight the quality of the gin within the bottle. Purity has always been one of Gordon’s main selling points, and their labels display that purity incredibly well.

What Are Your Options When It Comes To Gin Labels?

So long as you adhere to the relevant industry standards, you can create any kind of gin label design you like. Whether you’re looking for something sleek and modern, or traditional to highlight the heritage of your brand, you can use the best label manufacturing techniques to bring your designs to life.

Rectangular Gin Labels

Even if you choose to use a rectangular label shape, you can still use a range of unique tricks to stand out. For example, for one of our recent customers, Winchester Distillery, we used unique colour logic technology to make their traditional-looking labels stand out.

Rectangular labels still offer the largest amount of usable space. So, if you’re looking for a traditional aesthetic, or you want to decorate your labels with a particular scene, then this might be the perfect shape for you.

Hampshire Fine Gin

Circular Gin Labels

These aren’t too common these days, but that could be the perfect reason to use them! A different label shape can really stand out on a shelf or behind the bar. Especially bright-coloured circular shapes which will be a great contrast against the rectangular bottles around your premium gin.

These shapes can also be a great way to show off the product inside the bottle, similar to how Gordon’s works. If you’re offering a premium gin, that can be a good idea.

Full Bottle Labels

Sometimes this involves using darker glass as well as a label of the same colour, but creating a bottle which is all one colour is becoming increasingly common for modern spirits. Black bottles/labels with brighter or metallic writing can look stunning for any kind of premium spirit.

Design Quality Gin Labels For Quality Gin Today, With CS Labels

If you’re looking for a real way to make your gin labels stand out from the crowd and attract your customers to take that first sip, then our professional team are here for you. At CS Labels, we can help to design and print unforgettable gin labels.

For more information on your options, or how digital labels can help your products to sell, get in touch today. You can reach our team on 01902 365840 and talk to our design and printing experts right now.